Social Media has become a vital part of online success for businesses however a lot of companies still approach it in the wrong way.
Each social media presence that you have should be treated as its own unique website and entity.
Just like your actual company website you want as many people to visit it as possible and ultimately interact with the site.
It is also important to remember that social media is now not only a representation of your business but also an important factor for your SEO as social signals are becoming more relevant.
Whilst the basis of social media is to continually make updates on your profile and stay active with your community, this generally doesn’t assist with actually getting people to the page and interacting with it.
Much like a website, you may have an amazing product and site with regular updates but if no one actually goes to the site then it is pointless.
Therefore in order to obtain more likes, shares, tweets and reposts the following methods should be implemented:
1. Utilize existing relationships
This covers areas such as employees, manufactures and distributors.
Every employee within the company should “like” and share the companies social networking links as well as have the social links within their email signature for all emails being sent.
All existing partnerships with company should be leveraged to assist with building the companies social presence by making posts on their networks which will allow for us to reach a whole new audience.
2. Run competitions
Competitions are a great way to encourage new and existing users to help spread the word about your social networks.
A great example of this is a “re-tweet” competition where the follower who gets the most amount of retweets for a message that we provide wins a prize.
This is a great way to entice people to follow your networks as you are required to follow in order to participate.
3. Paid advertising
Facebook advertisements are a great way to drive additional traffic to your page and entice more likes and interaction. Users are already on facebook so the conversion rate is fairly high and it is able to target your main demographic.
4. Stronger call to actions on your website
Just as your social media network helps to drive traffic to your website, your website needs to work the same way.
Your website should have very strong call to actions for your social media icons. Having them at the bottom of the page in grey symbolizes that they are not important and will not attract many followers.
At the same time we do not want users to leave the website so the social icons should always open up in a separate window.
5. PR articles
PR articles are a great way to help get the word out about what the company is doing and its initiatives but it is also a great way in which to promote your social media.
Write some great content rich articles and note that for more information users can visit the social media links. You can even write guest posts on how you implement your social strategy and this will justify people visiting the links.
With the above methods you should be able to continually grow your social media presence. It also goes without saying that you need to regularly update your social media sites in order to maintain interest in them form your community.