How Testimonials Increase Sales

Testimonials are better at making sales than salespeople. Think about it. What if you were undecided about buying a certain make and model of a car. You saw me driving one and asked how I like it. I say its a total piece of garbage. The starter blew after just …

10 Reasons Why Website Owners Should Use Google Analytics

Businesses and organizations who use a website as part of their marketing strategies are starting to realize the importance and power of the use of metrics in understanding the behavior of the visitor and the buyer. So what are the advantages of using Google Analytics and why should business owners …

The Benefits of the Cloud for Online Storage

Cloud services have come leaps and bounds in the recent years with many companies taking the plunge and moving their file hosting and managing their online backup in the cloud. There are still many who are confused by the whole new cloud computing era and are still stuck in the …

5 DO’s and DON’Ts to Improve your Blog Commenting

When you own a website or a blog – doing blog commenting on other blogs in your niche can be beneficial and should be part of your daily routine. I mean 5 to 10 decent comments a day is not difficult, is it? There are a few distinct reasons that people make blog comments. For …

Rethink Your Social Media Strategy

Social Media has become a vital part of online success for businesses however a lot of companies still approach it in the wrong way. Each social media presence that you have should be treated as its own unique website and entity. Just like your actual company website you want as many …

When You Struggle To Find Your Niche

The definition of small business varies wildly by industry. The SBA calls a business with as much as $21.5 million in revenue small. Not exactly what I had in mind. I also discovered that I don’t like having more than one contact in a business. I decided to redefine my …

Change Your Marketing Mindset

These Limiting Beliefs Are Holding You Back If the very idea of sales and marketing makes you groan, know that you are not alone. Conflicting beliefs about business, marketing, sales and money are very common. But if they are not addressed, if you take no steps to change these limiting …

Start Your Marketing Plan With “Not Knowing”

We love certainty. Definitive answers. Clear and unambiguous directions. We love knowing the “right” way to do something. And we adore guaranteed results. But most of the time, these clear and definitive answers or guarantees are just not available. Not really. In fact, in many cases I believe that these …