7 High Impact Copy Editing Techniques Anyone Can Do

Sometimes editing is intuitive. I add a little something here, take away a little something there, all without thinking too hard about why I’m doing it. I just know it sounds better. However, there are tried and true techniques for this refinement process that anyone can use to do high …

10 Ways to Know if Your Sales Page is Over the Top

Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way to ensure people buy. However, it’s obvious to me that, if you take the time to cultivate meaningful conversations with your people, you don’t need …

Drive-By SEO for Your Blog

Some gurus will tell you that if you’re not doing intensely strategic, painstakingly planned SEO for your blog, you’re a fool. I have a confession to make. I don’t spend a lot of time and energy on SEO for my blog. I’m also an SEO copywriter, so that makes me …

The 3 Most Important Tracking Methods in Marketing

What are the three most important tracking methods in Marketing: Goals, eCommerce and Events. Get these right and it is very difficult to go wrong! Step 1 – Use Google Analytics – it’s awesome So, are you winning? Are you making more money? Has your boss offered you a payrise? …

28 Best SEO Optimized WordPress Themes of 2017

Finding the best SEO optimized WordPress themes and having a well SEO optimized website is essential in building online reputation. You who have been in the online industry for some years now know what Search Engine Optimization does to your websites. One good thing about WordPress is that it is …