How Excellent Web Copywriting Can Get You More Sales

Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy. That is, unless the words on the screen command our attention. Then the sex appeal fades into …

Freelancer and confuse about your pricing? Read this

A common conundrum for virtual assistants, coaches, consultants and other online entrepreneurs is the hourly versus per project (or “flat fee”) pricing scheme. The default strategy seems to be bill by the hour. But I think it should be the other way around so in effect, we’re looking to bill …

7 High Impact Copy Editing Techniques Anyone Can Do

Sometimes editing is intuitive. I add a little something here, take away a little something there, all without thinking too hard about why I’m doing it. I just know it sounds better. However, there are tried and true techniques for this refinement process that anyone can use to do high …

10 Ways to Know if Your Sales Page is Over the Top

Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way to ensure people buy. However, it’s obvious to me that, if you take the time to cultivate meaningful conversations with your people, you don’t need …

Drive-By SEO for Your Blog

Some gurus will tell you that if you’re not doing intensely strategic, painstakingly planned SEO for your blog, you’re a fool. I have a confession to make. I don’t spend a lot of time and energy on SEO for my blog. I’m also an SEO copywriter, so that makes me …

The 3 Most Important Tracking Methods in Marketing

What are the three most important tracking methods in Marketing: Goals, eCommerce and Events. Get these right and it is very difficult to go wrong! Step 1 – Use Google Analytics – it’s awesome So, are you winning? Are you making more money? Has your boss offered you a payrise? …