10 Ways to Get More Conversions by Conversing
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a...
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How Excellent Web Copywriting Can Get You More Sales
Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we...
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Freelancer and confuse about your pricing? Read this
A common conundrum for virtual assistants, coaches, consultants and other online entrepreneurs is the hourly versus per project (or “flat fee”) pricing scheme. The default...
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7 High Impact Copy Editing Techniques Anyone Can Do
Sometimes editing is intuitive. I add a little something here, take away a little something there, all without thinking too hard about why I’m doing...
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Article Marketing: How to Make a L.O.V.E. Connection With Every Article You Write
effective article marketing requires consistent publishing over time to help readers come to know, like and trust you enough to buy your products or services....
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Personal Branding (and Why You Might Have the Wizard of Oz Complex)
It’s interesting to me that for so many entrepreneurs marketing is an obligatory process. Instead of just talking to people about who they are and...
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10 Ways to Know if Your Sales Page is Over the Top
Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way...
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The Coffee Shop Method for Copywriting: 10 Ways to Get More Conversions by Conversing
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a...
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Drive-By SEO for Your Blog
Some gurus will tell you that if you’re not doing intensely strategic, painstakingly planned SEO for your blog, you’re a fool. I have a confession...
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The 3 Most Important Tracking Methods in Marketing
What are the three most important tracking methods in Marketing: Goals, eCommerce and Events. Get these right and it is very difficult to go wrong!...