Testimonials are better at making sales than salespeople. Think about it. What if you were undecided about buying a certain make and model of a car. You saw me driving one and asked how I like it. I say its a total piece of garbage. The starter blew after just …
These Limiting Beliefs Are Holding You Back If the very idea of sales and marketing makes you groan, know that you are not alone. Conflicting beliefs about business, marketing, sales and money are very common. But if they are not addressed, if you take no steps to change these limiting …
We love certainty. Definitive answers. Clear and unambiguous directions. We love knowing the “right” way to do something. And we adore guaranteed results. But most of the time, these clear and definitive answers or guarantees are just not available. Not really. In fact, in many cases I believe that these …
The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help …
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a sales page or just an email broadcast. Doesn’t matter. “Copywriting” freaks people out, copywriters included. All the drama around writing copy is actually unnecessary. So …
Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy. That is, unless the words on the screen command our attention. Then the sex appeal fades into …
effective article marketing requires consistent publishing over time to help readers come to know, like and trust you enough to buy your products or services. While everyone has their own natural cycle, here are some writing suggestions to help you make a quicker L.O.V.E. connection with your readers: L is …
It’s interesting to me that for so many entrepreneurs marketing is an obligatory process. Instead of just talking to people about who they are and how they can help, business owners feel compelled to create a persona or motif that bears little resemblance to the human being running the show. …
Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way to ensure people buy. However, it’s obvious to me that, if you take the time to cultivate meaningful conversations with your people, you don’t need …
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a sales page or just an email broadcast. Doesn’t matter. “Copywriting” freaks people out, copywriters included. All the drama around writing copy is actually unnecessary. So …
