Google: There is no advantage to purchasing an expired domain
There are two types of domains that are no longer useful. The first is a domain that was previously registered in someone's name and used...
Marketing
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Change Your Marketing Mindset
These Limiting Beliefs Are Holding You Back If the very idea of sales and marketing makes you groan, know that you are not alone. Conflicting...
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How Testimonials Increase Sales
Testimonials are better at making sales than salespeople. Think about it. What if you were undecided about buying a certain make and model of a...
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Start Your Marketing Plan With “Not Knowing”
We love certainty. Definitive answers. Clear and unambiguous directions. We love knowing the “right” way to do something. And we adore guaranteed results. But most...
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7 Ways to Build Trust & Get More Conversions
The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and...
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10 Ways to Get More Conversions by Conversing
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a...
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How Excellent Web Copywriting Can Get You More Sales
Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we...
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Article Marketing: How to Make a L.O.V.E. Connection With Every Article You Write
effective article marketing requires consistent publishing over time to help readers come to know, like and trust you enough to buy your products or services....
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Personal Branding (and Why You Might Have the Wizard of Oz Complex)
It’s interesting to me that for so many entrepreneurs marketing is an obligatory process. Instead of just talking to people about who they are and...
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10 Ways to Know if Your Sales Page is Over the Top
Many business owners and marketers still believe that preaching to prospects is a tenet of good marketing, that over-the-top sales pitches are the only way...