The definition of small business varies wildly by industry. The SBA calls a business with as much as $21.5 million in revenue small. Not exactly what I had in mind. I also discovered that I don’t like having more than one contact in a business. I decided to redefine my …
These Limiting Beliefs Are Holding You Back If the very idea of sales and marketing makes you groan, know that you are not alone. Conflicting beliefs about business, marketing, sales and money are very common. But if they are not addressed, if you take no steps to change these limiting …
We love certainty. Definitive answers. Clear and unambiguous directions. We love knowing the “right” way to do something. And we adore guaranteed results. But most of the time, these clear and definitive answers or guarantees are just not available. Not really. In fact, in many cases I believe that these …
As entrepreneurs we just can’t help ourselves. We have pretty big egos, and it’s often glaringly obvious on our websites. The copy makes us look like the navel gazers we often are (life is but a dream), and the usability if often, well, non-existent (does anyone put their rates on …
The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help …
If you are an Internet entrepreneur, a reliable strategy for building profits is to define the narrowest niche possible without squeezing your target market size out of substantiation. Why going niche is highly important There are millions of people surfing the web with a few bucks to spend on a …
Overcoming writer’s block may not be as painful as you think, so hear me out dear writer. Remember the waxy, smelly goodness of Crayola crayons? Every time I inhale their aroma I hark back to my childhood in all its uninhibited creative glory. When I watch my own children put …
After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a sales page or just an email broadcast. Doesn’t matter. “Copywriting” freaks people out, copywriters included. All the drama around writing copy is actually unnecessary. So …
Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy. That is, unless the words on the screen command our attention. Then the sex appeal fades into …
A common conundrum for virtual assistants, coaches, consultants and other online entrepreneurs is the hourly versus per project (or “flat fee”) pricing scheme. The default strategy seems to be bill by the hour. But I think it should be the other way around so in effect, we’re looking to bill …
