When You Struggle To Find Your Niche

The definition of small business varies wildly by industry. The SBA calls a business with as much as $21.5 million in revenue small. Not exactly what I had in mind. I also discovered that I don’t like having more than one contact in a business. I decided to redefine my …

Change Your Marketing Mindset

These Limiting Beliefs Are Holding You Back If the very idea of sales and marketing makes you groan, know that you are not alone. Conflicting beliefs about business, marketing, sales and money are very common. But if they are not addressed, if you take no steps to change these limiting …

Start Your Marketing Plan With “Not Knowing”

We love certainty. Definitive answers. Clear and unambiguous directions. We love knowing the “right” way to do something. And we adore guaranteed results. But most of the time, these clear and definitive answers or guarantees are just not available. Not really. In fact, in many cases I believe that these …

7 Ways to Build Trust & Get More Conversions

The low hanging fruit of usability is trust. When you create a “safe” environment for your users, you make your site inherently more usable and thus more likely to convert. So, take off the used car salesman jacket and put on your best suit. Here are 7 ways to help …

10 Ways to Get More Conversions by Conversing

After 6 years in the marketing trenches, I still endure bouts of teeth gnashing when I write copy, whether it’s for a website or a sales page or just an email broadcast. Doesn’t matter. “Copywriting” freaks people out, copywriters included. All the drama around writing copy is actually unnecessary. So …

How Excellent Web Copywriting Can Get You More Sales

Humans are very visual creatures. We like novel, shiny things. We really like a sexy website. And once our appetite for pretty is satiated, we meander away looking for some more eye candy. That is, unless the words on the screen command our attention. Then the sex appeal fades into …

Freelancer and confuse about your pricing? Read this

A common conundrum for virtual assistants, coaches, consultants and other online entrepreneurs is the hourly versus per project (or “flat fee”) pricing scheme. The default strategy seems to be bill by the hour. But I think it should be the other way around so in effect, we’re looking to bill …